Technology-HSBC Case Study Essay Example for Free

Innovation HSBC Case Study Essay How has the organization decided to improve its information on clients and thusly its dynamic? Examine the administration, association, and innovation measurements of the arrangement. HSBC, similarly as with different banks, exploited numerous poor shoppers hoping to possess their own home. These shoppers had low FICO ratings, are in default or have low pay, which implies there was a higher likelihood of them not taking care of the credit. These banks exploited by not clarifying the whole procedure of how the sum will twofold and the loan cost will get movable following several years. This prompted numerous subprime contract credit holders to not meet installments and in the end lose their home. Due to this HSBC was one of the main banks â€Å"announce a billion dollar discount connected to its presentation to subprime contracts. † (Modell) HSBC improved one route by propelling their innovation. Information is gathered and sent to one group of particular people who ensure that everything is right for endorsement. HSBC additionally executed another procedure utilizing Experian-Scorex choice help programming. This new programming will help HSBC with their dynamic procedure. It â€Å"allows HSBC to distinguish the estimation of every client and make custom fitted item bundles. † (Finextra) George Lennox, a ranking director at HSBC, expressed â€Å"Strategy Management will without a doubt become a vital piece of our business and we expect that it will settle on in excess of 50 billion client choices every year for us as we turn it out over our worldwide business. (Finextra) They have likewise concluded that consumer loyalty and building trust is a higher priority than benefit. Did HSBC pick the best arrangement? Clarify your answer. HSBC picked an extraordinary arrangement. They permitted nearly anybody to get a credit as long as they met a few necessities. By utilizing the new methodology the executives programming they actualized, they will have the option to ensure that every client searching for administrations are qualified and ready to keep the administrations. Investigate HSBC . Does this Web webpage give chances to HSBC to accumulate information about its clients? Depict the client information gathered at the Web website and clarify how that information can be utilized to improve its business execution. OK overhaul the Web website to expand associations with clients? I investigated HSBCPremier, where they gave bunches of data on how I can set aside cash for my family, for instance a school store or putting something aside for my child’s first vehicle. HSBC demands heaps of data for the most part broad, for example, name, date of birth, government disability number and driver’s permit number. Be that as it may, they likewise demand other data, for example, any current credits or contracts, and for moment financing you have to furnish them with your present financial data. By gathering this data, it gives HSBC the correct instruments to have the option to help clients with extraordinary fulfillment. HSBC has necessities connected to every one of their administrations. They need to support clients in the most ideal manner so they utilize the data gathered to give clients the best help. I would not update the whole site. It appears to be quite obvious to me that in addition to the fact that they give a lot of data on every item and administration they give, yet you can contact a delegate who will plainly decipher anything you don’t comprehend. However, one element that I would include is in the â€Å"contact us† area, an alternative to talk with a live administrator. This will permit clients to visit online with an agent about administrations without approaching telephone or go to an area. HSBC had dynamic instruments set up before the subprime emergency. For what reason would you think they missed or disregarded the potential cataclysmic outcomes that became reality? What included worth would the new Experian-Scorex programming give? HSBC was hoping to extend in the U. S. With the ascent of buyers hoping to become property holders, as a business your first sense is to get in the game and increment benefits. I accept that HSBC just needed to develop and support clients, however due to not being clairvoyants and realizing that the market would crash and individuals would lose positions and not have the option to take care of advances, they lost in that game. At the point when you have banks not gathering the correct data on shoppers to help foresee in the event that they can pay the credit or not and not disclosing the advance effectively to customers, it causes clashes. Buyers didn't generally comprehend the credits; they just realized they would become property holders. Subprime credits are the most noticeably awful, to me. Who needs to take care of multiple times what their house is really worth? The new Experian-Scorex programming will give incredible incentive to HSBC’s system the executives. This new framework will gather data and will help HSBC in their credit choices. â€Å"George Lennox, Senior Manager, Group Credit and Risk at HSBC: As one of the universes driving money related associations, us that we utilize driving edge choice help innovation. † (Experian) By actualizing this new innovation, HSBC will better help their new and existing clients.

Nursing Scope Of Practice And Medical Errors Example

Nursing Scope Of Practice And Medical Errors Example Nursing Scope Of Practice And Medical Errors †Article Example Nursing Scope of Practice and Medical Errors Establishing an away from of training for attendants is extremely powerful in maintaining a strategic distance from clinical blunders. With this stated, what are the exercises a certified attendant working may perform today? All things considered, a few states presently permit nurture professionals and guaranteed nurture birthing specialists to keep an eye on patients and recommend prescriptions without a physician’s endorsement (The Future of Nursing: Focus on Scope of Practice - Institute of Medicine, n.d.).However, ebb and flow laws in numerous states approves that attendants give immediate and circuitous patient consideration, for example, safeguarding their wellbeing, comfort, individual cleanliness, insurance of patients, and execution of malady anticipation and remedial measures. To be progressively explicit, among the free obligations of enlisted attendants are to watch manifestations of sicknesses, response to treatment and general conduct which turns into the premise of an inception of crisis or clinical methods. Beside which, a nurse’s subordinate capacities would incorporate the exhibition of skin tests, inoculation, extraction of human blood and organization of medicine. Ultimately, among their related capacity is execute suitable normalized methodology or changes in treatment routine of a patient in the wake of watching signs and indications of sicknesses or a significant response to treatment (Bailey, L., 2011).Indeed, having an away from of training for attendants will diminish clinical blunders particularly in light of the fact that they can concentrate on developing their insight on explicit clinical capacities as opposed to performing dependent on general clinical information. Beside that, it is useful to have clear medication marks, being comfortable with prescription stockpiling, and information in appropriate medication use and observing to maintain a strategic distance from instan ces of clinical negligence and blunders (American Nurse Today, n.d.).Bibliography:The Future of Nursing: Focus on Scope of Practice - Institute of Medicine. (n.d.). The Future of Nursing: Focus on Scope of Practice - Institute of Medicine. Recovered May 20, 2014, from http://iom.edu/Reports/2010/The-Future-of-Nursing-Leading-Change-Advancing-Health/Report-Brief-Scope-of-Practice.aspx?page=2Bailey, L. (2011). An Explanation of the Scope of RN Practice Including Standardized Procedures. California, USA: Department of Consumer Affairs.American Nurse Today. (n.d.). American Nurse Today. Recovered May 20, 2014, from americannursetoday.com/article.aspx?id=6356&fid=6276

Ready. Set. Let Go!

Ready. Set. Let Go! Resolution or no, a new year is upon us. Here are a few ideas to help make your forthcoming year an intentional one: Start a blog. Get out of debt. Simplify your diet. Plan for retirement. Take a writing class. Read one book per month. Say goodbye to fake friends. Join a free local meetup group. Exercise eighteen minutes every day. Play the 30-Day Minimalism Game. Happy New Year, yall. Thank you for allowing us to contribute to your lives these past five years, and for helping us contribute to the world around us: last year, with your help, we built an elementary school in Laos, funded a high school in Uganda for a year, installed clean-water wells in a Malawi village, and constructed a family-style orphanage in Honduras. This year, its time to jettison the trinkets of the past and replace them with something meaningful. Pick one or two items from the list above, and make them a priority. Ready? Set. Let go! Subscribe to The Minimalists via email.

Strength in Numbers Can Lead from Peaceful Protests to...

Strength in numbers is undeniable however, this strength is often misused. This misused strength often transforms even the most peaceful protests and originations into ruthless mobs. These mobs are directed by a leader, who without a strong moral compass, often will lead his own group to self destruction through the destruction of peace. Cooperation between like minded people to fight for what they believe in is nothing new. These groups tend to be peaceful with the exception for groups who wish to promote social change. However, people are creatures of habit who follow the guidelines of society and when a hot bed issue such as the civil rights or a more modern comparison such as gay marriage, people become very reluctant to change what†¦show more content†¦With great power comes great responsibility, something every leader knows. A group’s appearance in essence is what its leader creates. This creation can be good or evil, in most cases it ends poorly. Men such as Hi tler were great leaders, but what he transformed his group into was truly evil. He allowed all of his followers to belief that moral responsibility was of no importance, that ability to completely change others is what turns groups immoral. With no true conscience and without a leader promoting peace, violence and a lack of moral responsibility will always prevail in groups. Martin Luther King Jr. was a powerful man. He was influential in the civil rights movement and truly changed the landscape of the United States forever. However King wrote in, â€Å"Letter from Birmingham Jail,† that, â€Å"There is a more excellent way, of love and nonviolent protest†¦ if this philosophy had not emerged, I am convinced that by now many streets of the South would be flowing with floods of blood.† This statement proves that groups are immoral. However, it will be argued that individuals such as Hitler are just as immoral as his group. That in fact is not true he himself made hi s immoral ideas but without his group he had no strength. The group is what was truly immoral, because they had a chance to say that what was being done was wrong and they failed to speak out. One immoral soul cannot do much harm, but aShow MoreRelatedEssay about Bloody Sundays Lead to Bloody Years1627 Words   |  7 Pagesgoverning by different countries can lead to times of peace and an opportunity for both sides to benefit. But sadly, more often than not, this exchange of power is not done in an agreeable manner; but rather in a way that includes a malicious and most often unnecessary show of might. This show of strength is usually done with the help of the military under false or misguided judgment generally based on greed, the need for control, and religion. An example of this can be seen in the long and nastyRead MoreEssay on The Glory and The Dream9497 Words   |  38 Pagesï » ¿The Glory and the Dream Questions Prologue 1. What was the Bonus Army? What occurred? Who was involved? a. The Bonus Army were soldiers returned from World War I who wanted a â€Å"bonus† immediately authorized by the Adjusted Compensation Act. The veterans marched up Pennsylvania Avenue to acquire their relief. However, MacArthur and Hoover stopped the veterans at their core in a final â€Å"battle† calling them â€Å"communists and persons with criminal records.† 2. What is Rugged Individualism? a.Read Moreghjfg6018 Words   |  25 Pagesclairvoyant. I see in and through them. I view them from unusual points of vantage. Not as a foreigner do I come, for I am native, not foreign, bone of their thought and flesh of their language. Mine is not the knowledge of the traveler or the colonial composite of dear memories, words and wonder. Nor yet is my knowledge that which servants have of masters, or mass of class, or capitalist of artisan. Rather I see these souls undressed and from the back and side. I see the working of their entrailsRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesAnonymous Cabin Kim 209 212 215 218 220 222 viii ACKNOWLEDGMENTS The motivation to create the second edition of 65 Successful Harvard Business School Application Essays came from a recent rise in business school applications. With an abundance of qualified candidates to choose from, admissions officers can be more selective, making admission to top schools even more challenging for applicants. The Harbus, the Harvard Business School weekly student newspaper, recognizes that applicants requireRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreVampire Diaries61771 Words   |  248 Pagesthose green eyes spoke to some part of her that was buried deep beneath the surface—and that part was screaming danger at her. Some instinct older than civilization was telling her to run, to flee. She didnt move. Dont miss these exciting books from HarperPaperbacks! THE VAMPIRE DIARIES: A TRILOGY L. J. Smith Volume I The Awakening Volume II The Struggle Volume III The Fury HORROR HIGH Nicholas Adams Mr. Popularity Resolved: Youre Dead Heartbreaker New Kid on the Block Hard Rock SuddenRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesThe Power of Management Capitol 1. New Management for Business Growth in a Demanding Economy Text  © The McGraw−Hill Companies, 2004 3 the strong business growth of pacesetter companies in the United States and throughout the world? How can companies renew and sustain those factors in the face of the business slowdowns and major fluctuations that challenge the longterm continuation of profitable earnings? As we continue to experience the twenty-first century’s economic, social, and political

Persistent Discrimination by Race and Gender - Free Essay Example

Sample details Pages: 4 Words: 1171 Downloads: 2 Date added: 2019/03/29 Category Society Essay Level High school Tags: Discrimination Essay Gender Discrimination Essay Did you like this example? Since the Founding of the United States, white men have enjoyed the privileges that come with obtaining a job and the wealth generated from it. After more than two-centuries later, the workforce has grown and changed significantly. White men are no longer the majority group represented in the workforce. Don’t waste time! Our writers will create an original "Persistent Discrimination by Race and Gender" essay for you Create order With the addition of women and other racial minority groups, every group is now participating in the workforce. However, not everyone is treated equally despite the implementation of the Civil Rights Act which is supposed to outlaw discrimination in the workplace. Although the workforce is now incredibly diverse, White men still reap most of the rewards, accumulating more wealth than anyone other ethnic group, including women, with the exception of Asian men. So why has discrimination not been eliminated from the workforce? It is in part due to many factors including racial discrimination and stereotypes against minorities in the hiring process, better employment opportunities for whites for higher wage jobs, and the culture of the workplace. The data provided by the U.S. BLS, shows a very distinguishable racial inequality when it comes to the incomes of different races in our country. Non-Hispanic Whites have a much lower unemployment rate compared to Black or Latino Americans, especially when considering white people have half the unemployment rate than that of black people (26). Historically, as weve read in our chapters, wages and unemployment for white Americans have been higher and lower, respectively, when compared to other racial categories with White men having the highest of any group. This is due to many factors including racial discrimination against minorities in the hiring process and better employment opportunities for whites for higher wage jobs. As we read about Julies case in Two Views on Inequality and Discrimination, when she thought about applying for a job, she knew that because of where she lived, in Harlem, that her chances of getting that job were slim because places dont want to hire people from Harlem, a very populated neighborhood in New York where people of color, especially black Americans, reside. The many charts found in Labor Market Inequality by the Numbers, show the differences between the incomes of the different racial groups from a previous year to the most recent year the book has information on. I think what is important to remember is how little the purchasing power wages have increased since the federal minimum age 1st came into effect, peaking in 1968 (13). Since we know from reading the book that the purchasing power of wages now are actually less than back then, the people making the least are hurting the most. Generally, these lower wages stem from service jobs which are held by a lot of people of color whereas more whites have access to higher paying jobs in office and managerial positions (30). This would give at least one example as to how to interpret the data from the BLS, seeing as how white men earn more money than any other group due to the acces s to better employment opportunities than women and people of color. Whites are also more represented in white collar jobs while Blacks and Hispanics are more represented in the low-wage jobs, which are shrinking due to a changing economy and advances in technology, on top of the fact that there are a lot of people already working low-wage jobs (28-29). In many instances, applicants who are not white males have already been prejudged before they get an interview. In one example, the authors explain that institutional interactions, including perception, choice, as well as socialization can help us understand the difficulties of escaping stereotypes and biases (174). This is because we as a society have been and still are very segregated which has affected the housing market where whites moved to the suburbs and job growth followed, leaving many blacks stuck in the inner cities with few opportunities (174). Schools in the inner cities simply could not provide equal educational opportunities so access to college was very much limited. All of this created a cycle that has reinforced stereotypes about blacks. Another example describes job discrimination which reduces the reward from obtaining an education, which then minorities and women may feel less inclined to get educated or may choose a completely different route that doesnt lead to the high paying jobs that white men currently occupy (172). This brings to light the issue that lower incomes of women and minorities, compared to white men, may not actually be because of educational or other choices, but because of job discrimination in and of itself. Because the market allows for it, consumers, businesses, or workers can discriminate based on race, gender, or sexuality where anyone can claim it is based on economic decisions (77). This is because products can be produced that geared towards a specific target market, or demographic. Other reasons why market magic isnt eliminating discrimination have to do with the culture of a company and society. For example, jobs that have traditionally been held by men, such as construction and engineering, still contain an intense stigma that these are manly jobs that women should steer away from (Breaking Down Gender Bias in the Construction Industry GreenBuildingAdvisor, 2017). But the stigma doesnt stem from these jobs, it stems from society which has conditioned men and women to fulfill strict gender roles (Breaking Down Gender Bias in the Construction Industry GreenBuildingAdvisor, 2017). The only reason why markets may not eliminate discrimination in the workplace is by not including a diverse workforce. When a company that hires a significantly higher proportion of a specific gender or race, the company culture lacks a sense of inclusion and instead projects an exclusion to other people and increases stigmas by enforcing stereotypes (Breaking Down Gender Bias in the Construction Industry GreenBuildingAdvisor, 2017). Thats not to say that the company or the workers themselves hold those beliefs because I doubt that is their intention. But to an outsider, it may appear very discouraging. In conclusion, although the United States has taken serious legal action against discrimination in the workforce, the fact of the matter still remains, discrimination still exists because it is allowed to in other forms. Whether it is a mother from Harlem who cant get a job because of the stereotype of her neighborhood, the historical exodus of whites to the suburbs that brought with them jobs and stripping the inner cities of opportunity, businesses targeting specific demographics to sell products while claiming it is purely economics, or the set of strict gender roles that have conditioned workers to look down upon women entering traditionally male dominated jobs as well as men entering traditionally female dominated jobs. It is important to understand, as members of society, that just because discrimination is illegal, does not mean that we have eliminated it from our culture completely. References Albelda, R., Drago, R. (2013). Unlevel playing fields (4th ed., pp. 26, 13, 30, 28, 29, 174, 172, 77). Boston, Mass.: Economic Affairs Bureau. Breaking Down Gender Bias in the Construction Industry Green Building Advisor. (2017). Retrieved from https://www.greenbuildingadvisor.com/article/breaking-down-gender-bias-in-the-construction-industry

Theory of Consumer Behavior Free Essays

Chapter 4 – Theory of Consumer Behavior Economics 11 – UPLB Prepared by T. B. Paris, Jr. We will write a custom essay sample on Theory of Consumer Behavior or any similar topic only for you Order Now December 11, 2007 Theory of Consumer Behavior ? ? ? Useful for understanding the demand side of the market. Utility – amount of satisfaction derived from the consumption of a commodity †¦. measurement units ? utils Utility concepts ? ? cardinal utility – assumes that we can assign values for utility, (Jevons, Walras, and Marshall). E. g. , derive 100 utils from eating a slice of pizza ordinal utility approach – does not assign values, instead works with a ranking of preferences. Pareto, Hicks, Slutsky) Total utility and marginal utility ? ? Total utility (TU) – the overall level of satisfaction derived from consuming a good or service Marginal utility (MU) additional satisfaction that an individual derives from consuming an additional unit of a good or service. ? TU MU = ? Q Total utility and marginal utility Example (Table 4. 1): Q 0 1 2 3 4 5 6 7 TU 0 20 27 32 35 35 34 30 36 MU –20 7 5 3 0 -1 -4 ? ? ? ? TU, in general, increases with Q At so me point, TU can start falling with Q see Q = 6) If TU is increasing, MU 0 From Q = 1 onwards, MU is declining ? principle of diminishing marginal utility ? As more and more of a good are consumed, the process of consumption will (at some point) yield smaller and smaller additions to utility Total Utility Curve TU 35 Total utility(in utils) 30 25 20 15 10 5 0 1 2 3 4 5 Quantity 6 Q Figure 4. 1 Marginal Utility Curve MU Marginal utility (in utils) 20 15 10 5 0 -5 Figure 4. 2 1 2 3 4 5 6 Quantity Q Consumer Equilibrium ? ? So far, we have assumed that any amount of goods and services are always available for consumption In reality, consumers face constraints (income and prices): Limited consumers income or budget ? Goods can be obtained at a price ? Some simplifying assumptions ? ? ? ? Consumer’s objective: to maximize his/her utility subject to income constraint 2 goods (X, Y) Prices Px, Py are fixed Consumer’s income (I) is given Consumer Equilibrium ? Marginal utility per peso ? additional utility derived from spending the next peso on the good MU MU per peso = P Consumer Equilibrium ? Optimizing condition: MU X MU Y = PX PY ? If MU X MU Y PX PY ? spend more on good X and less of Y Simple Illustration ? Suppose: X = fishball Y = siomai ? Assume: PX = 2 PY = 10 Numerical Illustration Qx 1 2 3 4 5 6 TUX 30 39 45 50 54 56 MUX 30 9 6 5 4 2 MUx Px 15 4. 5 3 2. 5 2 1 QY 1 2 3 4 5 6 TUY 50 105 148 178 198 213 MUY 50 55 43 30 20 15 MUy Py 5 5. 5 4. 3 3 2 1. 5 ? ? 2 potential optimum positions Combination A: ? X = 3 and Y = 4 ? TU = TUX + TUY = 45 + 178 = 223 ? Combination B: ? ? X = 5 and Y = 5 TU = TUX + TUY = 54 + 198 = 252 ? Presence of 2 potential equilibrium positions suggests that we need to consider income. To do so let us examine how much each consumer spends for each combination. Expenditure per combination ? ? Total expenditure = PX X + PY Y Combination A: 3(2) + 4(10) = 46 ? Combination B: 5(2) + 5(10) = 60 ? Scenarios: If consumer’s income = 46, then the optimum is given by combination A. .†¦Combination B is not affordable ? If the consumer’s income = 60, then the optimum is given by Combination B†¦. Combination A is affordable but it yields a lower level of utility ? end How to cite Theory of Consumer Behavior, Papers

Theory of Consumer Behavior Free Essays

Chapter 4 – Theory of Consumer Behavior Economics 11 – UPLB Prepared by T. B. Paris, Jr. We will write a custom essay sample on Theory of Consumer Behavior or any similar topic only for you Order Now December 11, 2007 Theory of Consumer Behavior ? ? ? Useful for understanding the demand side of the market. Utility – amount of satisfaction derived from the consumption of a commodity †¦. measurement units ? utils Utility concepts ? ? cardinal utility – assumes that we can assign values for utility, (Jevons, Walras, and Marshall). E. g. , derive 100 utils from eating a slice of pizza ordinal utility approach – does not assign values, instead works with a ranking of preferences. Pareto, Hicks, Slutsky) Total utility and marginal utility ? ? Total utility (TU) – the overall level of satisfaction derived from consuming a good or service Marginal utility (MU) additional satisfaction that an individual derives from consuming an additional unit of a good or service. ? TU MU = ? Q Total utility and marginal utility Example (Table 4. 1): Q 0 1 2 3 4 5 6 7 TU 0 20 27 32 35 35 34 30 36 MU –20 7 5 3 0 -1 -4 ? ? ? ? TU, in general, increases with Q At so me point, TU can start falling with Q see Q = 6) If TU is increasing, MU 0 From Q = 1 onwards, MU is declining ? principle of diminishing marginal utility ? As more and more of a good are consumed, the process of consumption will (at some point) yield smaller and smaller additions to utility Total Utility Curve TU 35 Total utility(in utils) 30 25 20 15 10 5 0 1 2 3 4 5 Quantity 6 Q Figure 4. 1 Marginal Utility Curve MU Marginal utility (in utils) 20 15 10 5 0 -5 Figure 4. 2 1 2 3 4 5 6 Quantity Q Consumer Equilibrium ? ? So far, we have assumed that any amount of goods and services are always available for consumption In reality, consumers face constraints (income and prices): Limited consumers income or budget ? Goods can be obtained at a price ? Some simplifying assumptions ? ? ? ? Consumer’s objective: to maximize his/her utility subject to income constraint 2 goods (X, Y) Prices Px, Py are fixed Consumer’s income (I) is given Consumer Equilibrium ? Marginal utility per peso ? additional utility derived from spending the next peso on the good MU MU per peso = P Consumer Equilibrium ? Optimizing condition: MU X MU Y = PX PY ? If MU X MU Y PX PY ? spend more on good X and less of Y Simple Illustration ? Suppose: X = fishball Y = siomai ? Assume: PX = 2 PY = 10 Numerical Illustration Qx 1 2 3 4 5 6 TUX 30 39 45 50 54 56 MUX 30 9 6 5 4 2 MUx Px 15 4. 5 3 2. 5 2 1 QY 1 2 3 4 5 6 TUY 50 105 148 178 198 213 MUY 50 55 43 30 20 15 MUy Py 5 5. 5 4. 3 3 2 1. 5 ? ? 2 potential optimum positions Combination A: ? X = 3 and Y = 4 ? TU = TUX + TUY = 45 + 178 = 223 ? Combination B: ? ? X = 5 and Y = 5 TU = TUX + TUY = 54 + 198 = 252 ? Presence of 2 potential equilibrium positions suggests that we need to consider income. To do so let us examine how much each consumer spends for each combination. Expenditure per combination ? ? Total expenditure = PX X + PY Y Combination A: 3(2) + 4(10) = 46 ? Combination B: 5(2) + 5(10) = 60 ? Scenarios: If consumer’s income = 46, then the optimum is given by combination A. .†¦Combination B is not affordable ? If the consumer’s income = 60, then the optimum is given by Combination B†¦. Combination A is affordable but it yields a lower level of utility ? end How to cite Theory of Consumer Behavior, Papers